Study program

Product Design

Design the Future with UPJ’s Product Design Program!

At UPJ, our Product Design program equips you to create innovative, functional, and stylish products that enhance everyday life. We focus on blending function, safety, comfort, aesthetics, and cost-effectiveness to meet the needs of modern urban living.

Join us and become a top-notch Creative Problem Solver, ready to make a real impact in the creative industry. Our graduates emerge as skilled professionals, ready to elevate human experiences through exceptional product design.

Unleash your potential and shape the future with UPJ’s Product Design program!

Uniqueness

We have a distinctive color that other Product Design Study Programs don't have

Discover What Sets UPJ’s Product Design Apart!

Our program shines in:

  • Urban Lifestyle: Design for everyday essentials like jewelry, ceramics, and homeware.
  • Urban Mobility: Create innovative transportation solutions.
  • Behavior & UX: Craft user experiences that truly connect with people.

At UPJ, we blend cutting-edge theory with hands-on practice through a student-centered approach. Dive into design that meets the dynamic needs of urban life and make your mark in the creative industry!

Profile of Our Graduates

 

What You’ll Achieve with UPJ’s Product Design!

Master user-centered design and innovation with our program. You’ll learn to:

  • Generate Creative Concepts: Develop cutting-edge product ideas that solve real user needs.
  • Design for the Digital Era: Transform concepts into high-quality products that enhance everyday life.
  • Apply Key Skills: Dive into UX, ergonomics, digital design, and prototyping to create impactful solutions.

Graduate ready to shape the future of product design and make a difference in the world!

What to Learn

What You’ll Learn in UPJ’s Product Design Program!

  • Design Mastery: Create products that balance function, aesthetics, and ergonomics.
  • Core Knowledge: Dive into the history and theory of design, blending art, technology, and human sciences.
  • Engineering Insight: Understand the structural and engineering essentials for crafting top-quality products.
  • Concept Development: Develop and refine innovative product designs from start to finish.
  • Problem Solving: Tackle design challenges with smart, user-focused solutions.
  • 3D Visualization: Present your ideas with stunning 3D models, prototypes, and digital visualizations.

Join UPJ and turn your creative ideas into impactful, real-world products!

Future Career

Future Careers with UPJ’s Product Design Program!

As a UPJ Product Design grad, you’re ready for diverse and exciting roles:

  • Automotive & Transportation: Design innovative transportation solutions.
  • Fashion & Jewelry: Create stunning fashion pieces and accessories.
  • Craft & Furniture: Craft unique furniture and décor.
  • Home Appliances: Design practical and stylish home gadgets.
  • User Experience (UX): Enhance digital interactions and user satisfaction.
  • Events & Exhibitions: Develop captivating event and exhibition designs.
  • Outdoor & Sports Equipment: Design gear for adventure and athletics.
  • Entrepreneurship: Launch your own product design business.

Turn your creativity into a successful career with UPJ’s Product Design program!

Alumni Stories

I gained a wealth of knowledge during my studies in Product Design at UPJ. The knowledge acquired not only encompasses soft skills but also hard skills. The well-equipped lab facilities in the Product Design program at UPJ have trained me to develop my ideas into design concepts and materialize these concepts into prototype products.
The lessons provided during lectures are highly applicable in the professional world, covering both theoretical understanding and practical application.
The Product Design program is highly suitable for those aspiring to become entrepreneurs. We are taught how to provide solutions in the form of products with commercial value for sale. All that's left is to complement this with marketing and branding skills to enhance entrepreneurial capabilities.

Muhammad Rizki, S.Ds. Product Design, Class of 2016, Product Designer Dhaulagiri

Few people are aware of what "Product Design" is, although almost every day they use products created by product designers to support their daily activities, ranging from transportation, gadgets, fashion, to household and office equipment—all of which are inseparable from the role of a Product Designer.
The Product Design Program at Universitas Pembangunan Jaya is the right choice for me, as someone who is passionate about the automotive field, especially in transportation and specialized vehicles. I have gained many positive experiences and activities during my time as a student. Both academic and non-academic activities in the Product Design program at UPJ have provided me with valuable insights for my career journey up to this point.
Best of luck to all prospective students of the Product Design Program at UPJ!

Rizkal Maulana, S.Ds. Product Designer at PT. Btwice Future Technologies

During my 4 years of studying Product Design at UPJ, there was a wealth of knowledge to acquire. It wasn't just about creating or designing a product, but also about developing the product in terms of branding and business strategy. Additionally, I had the opportunity to participate in several exhibitions, allowing me to learn about other products and expand my network.
Moreover, I established numerous connections by meeting professional product designers and fellow students from various universities, both locally and internationally.
These experiences have become valuable assets for me in my professional career. The knowledge I gained in the field of product design has been incredibly useful and has greatly assisted me in my work, particularly in handling the furniture brand.

Nabila Rhuvianti, S. Ds. Senior Marketing Communication at IDEMU by VIVERE Group